To increase awareness of unconscious stereotypes among their employees, Helvetia created an internal Unconscious Bias campaign with me. The slogan "Achieving greater diversity together" was the central claim of the campaign. The aim was to create greater awareness among employees and highlight how potential assumptions about race, gender and disability etc. can affect dynamics in the workplace. I created a video (art direction, concept, script, production, graphics and animation) and a set of graphic banners. The visuals were also translated into French, Italian and English.
Helvetia colors and first concept Illustration.
Animation still: Have you ever experienced a situation where you were confronted with Unconscious Bias?
I also created a set of graphics to use on the company's intranet.
A flyer for all Helvetia employees, designed to encourage reflection on personal biases in the workplace.